Hi, I’m Joey David Kops.
I’m a Senior Retail Designer based in The Hague, working at the intersection of brand, space and strategy. I design retail experiences and brand activations that translate identity into engaging, commercially effective environments.
I’m a Senior Retail Designer based in The Hague, working at the intersection of brand, space and strategy. I design retail experiences and brand activations that translate identity into engaging, commercially effective environments.
With over 10 years of experience, I’ve worked with global and lifestyle brands including Nike, Stanley 1913, Converse, ASICS and Puma delivering projects ranging from flagship retail concepts to scalable in-store systems and campaigns.
My approach combines creative direction with practical execution. I focus on building concepts that are not only visually strong, but also modular, roll-out ready and aligned with business goals. From early concept to final implementation, I help brands create consistent and impactful retail experiences.
I’ve collaborated with a wide range of brands, agencies and cultural institutions, including:
ASICS
Brouwkamer
CCCP
Circus Family
Converse
Cycleyou
De Utrechtse Spelen
Foot Locker
Hatter Agency
HEMA
Intersport
JD Sports
Jimmy Nelson
Johnny Wonder
Jordan
KABK
KesselsKramer
Kinderboekenmuseum
Letterkundig Museum Den Haag
Mediamatic
Museum De Paviljoens
Nike
Oquim
Piet Zwart Institute
Puma
Stanley 1913
Streets of the World
Superlarge
Tommy Hilfiger
Unit C.M.A
Brouwkamer
CCCP
Circus Family
Converse
Cycleyou
De Utrechtse Spelen
Foot Locker
Hatter Agency
HEMA
Intersport
JD Sports
Jimmy Nelson
Johnny Wonder
Jordan
KABK
KesselsKramer
Kinderboekenmuseum
Letterkundig Museum Den Haag
Mediamatic
Museum De Paviljoens
Nike
Oquim
Piet Zwart Institute
Puma
Stanley 1913
Streets of the World
Superlarge
Tommy Hilfiger
Unit C.M.A
Available for freelance projects, collaborations and retail-focused design challenges.