Senior Retail Designer with 20+ years of experience creating retail environments, brand experiences and exhibition concepts for global brands and premium retailers across Europe.
Selfridges
Samaritaine
Rinascente
Harrods
Stanley 1913
Nike
ASICS
Converse
Samaritaine
Rinascente
Harrods
Stanley 1913
Nike
ASICS
Converse
His work combines strategic thinking, spatial storytelling and practical execution, translating brand vision into engaging customer experiences. From flagship activations and shop-in-shop concepts to pop-ups, visual merchandising systems and retail toolkits, Joey helps brands create environments that are both commercially effective and visually memorable.
Throughout his career, he has collaborated with global and lifestyle brands including Nike, Stanley 1913, Converse, ASICS and Puma, as well as leading retailers and department stores such as Selfridges, Samaritaine, Rinascente, De Bijenkorf, Breuninger and JD Sports.
With a background that spans agency, in-house and independent practice, Joey brings a holistic perspective to retail design, balancing creativity, brand consistency and operational reality.
Based in The Hague, The Netherlands.
Available for retail design projects, creative collaborations and consulting assignments across Europe and Asia from July 2026.
Available for retail design projects, creative collaborations and consulting assignments across Europe and Asia from July 2026.