Cumulus 23
Despite the challenges posed by the pandemic, brands like Asics remained committed to finding innovative ways to engage with customers in their retail stores. When Alvin Chan from Superlarge approached me to work on the Asics - Cumulus 23 retail campaign, I developed a retail design that seamlessly integrated with the campaign's theme. Inspired by the sunset, I incorporated Japanese noren displays to create a sense of lightness and transparency.
