Concept and design. The objective was to create a store at Nike HQ that makes you experience the concept of a sports club. Hilversum clubhouse features a simple, open black wall that allows flexibility in display and presentation. The wall shows a continuously changing array of papers and accessories. The three screens show variating content of athletics sports classes and group training. For those who just want to hang around and write something on the wall, we made a black oak clubhouse bench, that actually sits quite well. The Store also has a football retail area where you can custom design and build your football gear. For the wall behind the cash wrap we integrated an image of Bill Bowerman with the map of Hilversum. To top that off we layered it with one of Bowerman’s best quotes: “You have a far better change of winning in life as part of a team”. Totally agree Bill.