The objective was to create a store at Nike HQ that makes you experience the concept of a sports club. Hilversum clubhouse features a simple, open black wall that allows flexibility in display and presentation. The wall shows a continuously changing array of papers and accessories. The three screens show variating content of athletics sports classes and group training. For those who just want to hang around and write something on the wall, we made a black oak clubhouse bench, that actually sits quite well. Art Director & Design - Joey David Kops.